Subscribe

Marketing

TikTok and Healthcare

TikTok and Healthcare

TikTok is a social media platform that has become increasingly popular in recent years. The platform is known for its short-form videos, which are often used to share funny or creative content. However, TikTok is also being used by healthcare professionals to educate and engage with patients. There are a

Pfizer and Roche partner on COVID awareness

Pfizer and Roche partner on COVID awareness

Roche has partnered with Pfizer to help people who test negative for COVID-19 find the best resources and treatment options. Roche's COVID-19 diagnostic test has added a QR code that allows users to quickly go to Pfizer's website and get more information about COVID-19, such as

Researchers find sleep troubles harm relationships, antidepressants are preferred over new treatments in an Idorsia-backed study

Researchers find sleep troubles harm relationships, antidepressants are preferred over new treatments in an Idorsia-backed study

A new study released by insomnia drugmaker Idorsia shows that sleep deprivation can negatively affect relationships. Just before Idorsia's first FDA approval, Quviviq for insomnia, was approved in December 2021, the company helped establish the Alliance for Sleep, which brought together sleep hygiene experts to raise awareness about

Pharma needs to continue using Twitter platform because doctors are still using it: Report

Pharma needs to continue using Twitter platform because doctors are still using it: Report

Whether you love it or hate it, and regardless of its new path, pharma shouldn't yet give up on the controversial social media network known as Twitter. This is the conclusion of a recent analysis by healthcare consultants ZoomRx. That's a significant claim, especially coming a